Course overview

1

Introduction

Overview of foundational marketing concepts to kickstart your journey

5

classes

~3 hours

Overview of the Course

What is Marketing?

Understanding Market Dynamics

The Marketing Funnel

Setting Your Marketing Goals

2

Principles

Core principles of marketing, from audience targeting to messaging.

9

classes

~11 hours

Target Audience Identification

Crafting Your Brand Message

Content Marketing Essentials

Social Media Marketing Basics

SEO Fundamentals

Paid Advertising Overview

Email Marketing Strategies

Analytics and Measurement

Building a Marketing Plan

3

Freelancing

Learn to find clients, set rates, and build a freelance marketing career.

5

classes

~4 hours

Introduction to Freelance Marketing

Finding Your Niche

Setting Your Freelance Rates

Pitching and Proposals

Managing Client Relationships

4

Next Steps

Advanced strategies and tools to elevate your marketing expertise.

7

classes

~2 hours

Advanced Marketing Tools

Scaling Your Marketing Efforts

Networking and Building Partnerships

Continuing Education and Certifications

Personal Branding for Marketers

Staying Updated with Trends

Setting Long-Term Career Goals